Every highway was at a complete standstill. The sheer volume of humanity, peaceful as it was, had surged through the fences taking down any notion of a paying customer. The backers stood to lose $2 million. To make matters worse, the crowded highways made it impossible to get the talent to the stage. That’s when Glen Ridge resident and seasoned publicity agent Dick Gersh became involved in three actions that helped save the Woodstock Festival and preserve its place in history for generations to come.